KWIBA Masterclass
Public Speaking & Pitching
"Welcome. Today, your voice becomes your most valuable business asset.
We are starting with action. Your prepared 45-second I.M.S Statements.
The goal today is clarity and command.
Have fun while at it!"
Masterclass Facilitator
Apostle Joseph Elisha Wako
Integrationist | Digital Solutions Architect | Transformational Coach
"I am Apostle Joseph Elisha Wako, an Integrationist and Digital Solutions Architect bridging the gap between the pulpit and the marketplace.
My driving force is to build unbreakable strength in leaders by unifying their spiritual purpose with their daily executive practice.
I do this by engineering forward-thinking SaaS solutions and delivering transformational coaching that equips you to command your stage, scale your vision, and build a generational legacy."
Module 1 (08:00 AM)
The 45-Second Crucible
The Spiritual Foundation
"The Lord GOD hath given me the tongue of the learned,
that I should know how to speak
a word in season to him that is weary."
Isaiah 50:4
"A man shall eat good by the fruit of his mouth..."
Proverbs 13:2
Let's Define "it"
The Blessing is tied to Your Mouth...
Art
Skill, Creative, Mindful, Who you are.
Effective
What is the purpose / Reason?
Oral
Mouth, speaking, utterance, audible, pronunciation, etc.
Communication
Back and forth, feedback, putting across a message.
Audience
Assembled listeners, spectators, it can be one, two or more people.
Module 2 (08:30 AM)
The Architecture of Influence
Ethos
Credibility
Pathos
Connection
Logos
Logic
To command any room, whether it's a pitch to an investor, a sales call, or a keynote stage... you must master the three ancient pillars of persuasion. Let's translate these into your modern entrepreneurial weapons."
Pillar 1
ETHOS: The Currency of Credibility
- Borrowed: Who mentored you?
- Demonstrated: What results have you achieved?
- Inherent: Posture, pause, and precision.
"This answers your audience's first silent question: 'Why should I listen to you?' You can borrow ETHOS by naming who mentored you. You can demonstrate ETHOS by naming the results you've achieved. Or you can project it inherently through your posture, your pause, and your precision."
Pillar 2
PATHOS: The Engine of Connection
"Logic makes them think.
Emotion makes them act."
"You are not selling a product. You are selling relief, status, or security. Without Pathos, your pitch is just a spreadsheet. Pathos is the emotional bridge between your solution and their pain."
Pillar 3
LOGOS: The Irrefutable Case
- Clear Data
- If-Then Logic
- Structured Frameworks
"Once you have their trust and their heart, you must win their mind. Logos is your data. It’s the structured framework that makes saying 'yes' to you the only logical decision."
"And the greatest vehicle in human history to carry Ethos, Pathos, and Logos... is a story."
Module 3 (09:10 AM)
Storytelling for Conversion
You are NOT the Hero.
Your Customer is the Hero.
"Business storytelling is not talking about how great your company is. That is the core misconception most business owners have."
"You are not the Hero of the story. Your customer is the Hero. You are just the guide who hands them the magic sword."
PAS as the Hero's Journey
PROBLEM
The Ordinary World Disrupted.
You don't start by pitching. You start by proving you see them. Describe their world so accurately they think you read their diary.
AGITATE
The Dragon Appears.
Don't just state the problem; pour salt on the wound. What is the financial cost? The emotional toll? If there is no dragon, there is no story.
SOLVE
The Magic Sword.
Introduce your product not as the hero, but as the magic sword that empowers the customer to slay their dragon and win the day.
Example
"SyncPal" Software
Problem: Hunting for clues across Slack and email.
Agitate: The sound of your business bleeding out. Burnt-out teams.
Solve: The one central hub that ends the hunting.
(Tone: Frustrated, empathetic) Problem: "Have you ever finished a workday, looked at the clock, and realized you've spent the entire day just... trying to catch up? You've toggled between your social media accounts, your email inbox, Microsoft Teams... feeling like a digital detective hunting for clues."
(Tone: Urgent, painful, slightly louder) Agitate: "That feeling isn't just an annoyance; it's the sound of your business slowly bleeding out. It's the real-world cost of paying talented people to spend hours each week just looking for information. That chaos is the silent killer of momentum and morale."
(Tone: Calm, resolved, authoritative) Solve: "That exact chaos is why we built SyncPal. It is the one central hub, the single source of truth where every project conversation lives. It’s the end of hunting. It turns overwhelming chaos into confident, forward momentum."
Let's Practice
Who wants to build their story?
"Let's forge our voice live on stage."
Step 1: "Give us the Problem in one sentence. No jargon. Make us see the disrupted world."
Step 2: "Agitate the Problem, let it sink in until our emotions are awakened."
(Show us the real "dragon". Where does it actually hurt? What is keeping us awake at 2:00 AM? Make us feel the pain."
Step 3: "Now, hand us the sword. Give us what we will use to solve the problem... making us the hero(Remember: we are the hero - not you!) . How does your service/product (the sword you have forged) kill the dragon?"
The 5 Sins of Communication
01. Leading with 'What', not 'Why'
No one cares what you do until they know why it matters to them.
02. Using Industry Jargon
Complexity is the enemy of execution. Speak simply and clearly.
03. The 'Apology' Opener
Never start with "Sorry, I'm a bit nervous." Own the stage.
04. Having No Clear Ask
If you don't tell them exactly what to do next, you have wasted your breath.
05. Ignoring the Audience
Speaking at them instead of with them.
Q&A / ASSIGNMENT
The 2-Minute PAS Story
Deadline: Wednesday, August 5
"Master this, and you master the foundation of influence. See you next Saturday."
Subject: Your Masterclass Assignment: The 2-Minute PAS Story
Deadline: Wednesday, August 5th at 5:00 PM.
Rule: No reading from a script. Look directly into the camera lens. Speak from the heart, but keep the structure.
🌱 EXPLORERS (Idea Phase)
• Problem: Focus on an everyday frustration you have observed.
• Agitate: Why has no one fixed this yet? What is the emotional toll?
• Solve: Introduce your vision. "This is exactly why I am developing..."
🔍 SEEKERS (Validating & Testing)
• Problem: Name the specific pain point your early prospects face.
• Agitate: Highlight the cost of them sticking to the "old way".
• Solve: Present your emerging service. "We are currently testing a solution that..."
🏗️ ESTABLISHERS (Building & Scaling)
• Problem: Speak directly to your paying client's biggest hurdle.
• Agitate: Pour salt on the wound. What is this costing them?
• Solve: Present your established business as the magic sword. "That is why my company provides..."
🏆 PIONEERS (Legacy & Market Leaders)
• Problem: Address a high-level, systemic problem in your industry.
• Agitate: What happens if the industry doesn't change?
• Solve: Position your business as a movement. "We don't just fix this; we are changing the way..."
Lesson 2
The Proof & The Pitch
Mastering the (30-60) Second Window
The Opener
The Elevator Pitch: A Tale of Three Approaches
Search Query for Live Play:
"The Elevator Pitch"The Unprepared
No structure, no value, just chaos.
The Ego
Taking a selfie, asking for favors without offering value.
The Professional
Clear posture, direct value, respects time.
Notice the stark contrast in this video. The first two individuals committed professional suicide because they were focused entirely on themselves.
Jessica succeeded because she knew exactly who she was, stated her value clearly, and respected the listener's time. She didn't beg; she built a bridge of trust.
The Proof: Watching the Masters
Case Study 1: Steve Jobs (2007)
Problem
"Smartphones are not so smart, and not so easy to use."
Agitate
"The problem is the bottom 40. Plastic keyboards that are there whether you need them or not."
Solve
"Get rid of the buttons. Make a giant screen. Multi-touch."
Steve Jobs was one of the greatest business orators in human history. When he introduced the iPhone, a product that changed the world, he didn't start by talking about battery life, gigabytes, or the glass screen. He started with the pain.
He makes the audience feel the absolute frustration of being stuck with a clunky, rigid piece of plastic before he ever reveals the solution. This is how you hook an audience.
The Proof: Watching the Masters
Case Study 2: Scrub Daddy
Search Query for Live Play:
"Scrub Daddy Shark Tank Pitch Full"(Play the official ABC/Shark Tank clip)
Problem
Traditional sponges get gross, hold odors, and scratch pans.
Agitate
"You are wiping dangerous bacteria on the plates you feed your children with."
Solve
Hard in cold water, soft in warm water. Never scratches. Rinses clean.
This is Aaron Krause. He walked into Shark Tank and delivered one of the most profitable pitches in the show's history. Watch how he makes a boring, yellow kitchen sponge highly emotional.
Notice how he escalated a dirty sponge into a physical threat to your children and a financial threat to your wallet. That is Agitation! Neither of these men started by saying, 'Look at my great product.' They started by saying, 'Look at your terrible problem.'
The New Weapon
The Elevator Pitch
The goal of a (30-60) second pitch is NOT to close a sale.
The goal is to make them say:
"That's interesting. Tell me more."
The Architecture
The (30-60) Second Formula
"I help [Target Audience]
solve [Specific Problem]
so they can [Amazing Result]."
Most people panic when asked 'What do you do?' They ramble. They list fifteen things their company does, sounding like a human Wikipedia page, and the listener tunes out after five seconds.
Keep it to (30-60) seconds maximum. About 3 to 4 sentences. No industry jargon. If a 12-year-old cannot understand it, it is too complicated. Clarity always wins over complexity.
The Proof: Watching the Masters
Case Study 3: The Winning Elevator Pitch
Search Query for Live Play:
"University of Dayton Elevator Pitch Winner"(60-second collegiate pitch competition winners)
Posture
Grounded & Confident
Eye Contact
Unwavering Connection
Pacing
Never Rushed
While the primary goal of an elevator pitch is often just to get a follow-up meeting, there are times when you are pitching for actual money or investors—just like these collegiate winners.
Notice how they win the money: they don't beg for it. They focus 100% of their time on the massive problem and their brilliant solution. Money is simply the logical byproduct of clearly communicated value.
Live Execution
Draft Your Pitch Now
Open the chat box right now.
Fill in the blanks and hit enter:
"I help [Target] solve [Problem] so they can [Result]."
Do not overthink this. The first draft is just about getting the raw materials out of your head and onto the screen.
We will refine it, strip away the jargon, and make it punchy. But you must start with the core elements: Who do you help, what is their pain, and what is the outcome?
Module 4 (09:45 AM)
The Final Assignment
The (30-60) Second Elevator Pitch
- Write out your (30-60) second Elevator Pitch using the formula.
- Record yourself delivering it on your phone (Look at the lens!).
- Post that video in our WhatsApp group.
Grading Criteria:
Eye contact, clear problem, clear solution. Do not overcomplicate it. Show us the pain, and hand us the sword.